What we believe at Canopy Strategies

  • Creating amazing environments is a choice, and it isn’t anchored in how much you have to spend on employees, though that is a factor.

    Amazing work environments have the foundations of trust, respect, and commitment towards the mission of the organization and allow employees to thrive.

  • For an environment to be amazing, the leader needs to be focused on making their team successful. They are not perfect leaders, but they are intentional in their approaches. They balance strategy and execution, provide clear expectations and accountability, celebrate successes, and evaluate failures for lessons learned.

  • The old playbooks weren’t written for a knowledge economy and the need to focus on team success versus individual competitive successes. There is no one-size-fits all approach to leading because every person and circumstance is different. The leaders of today need to lean into their vulnerabilities around not knowing all the answers so that they can be open to learning what’s new.

  • Many organizations are so busy reacting to the changes around them that they aren’t spending time planning for the future. Shifts in direction are made without evaluating the down-stream people implications of the decision, often resulting in confusion, extra effort, lower engagement, and extra cost.

    Regular focus on your people strategy will ensure ongoing alignment as your business strategy shifts.

  • HR leaders often want to be strategic but get mired in the day-to-day responsibilities, delaying that more proactive focus. When HR can be intentional in their focus on developing, implementing and adjusting their people strategy, that’s where the impact comes.

Melissa Carson has been coaching organizational leaders for over 25 years, guiding them to see the big picture, not just the details.


For over 25 years, Melissa has been coaching individuals on managing careers, leading people, and solving problems. Her time in HR and organizational leadership roles exposed her to best practices and different leadership styles and allowed her to develop and implement people strategies focused on improving business performance.  She will join you in scaling the next peak for your business—because she knows some ways to make the path easier.

She is passionate about helping leaders transform from being imperfect leaders to intentional leaders, having personally seen the impact the shift can make.  She learned that to be a successful leader with teams who wanted to follow her, she needed to be intentional in how she showed up for them. She needed to tap into her strengths and address her weaknesses.

Her mission is to help other imperfect leaders become more intentional in how they leverage their capabilities and minimize their blind spots.